11 Critical SEO Metrics You Need To Track
If you’re in the business of SEO , then you know how important it is to track metrics. You need to be able to see where your efforts are paying off and what needs improvement. This is especially true for those of us who have been doing SEO for a long time, or even just starting out! If you haven’t already given thought about what kind of data might be helpful for your website’s success over time, then these 15 different types of metrics will help get things started: Organic Search Traffic Organic search traffic is the number of visits to your website that come from search engines, rather than paid advertising. The important thing to note here is that organic traffic doesn’t mean you should ignore paid advertising. In fact, a strong ecommerce site can be completely reliant on organic search traffic without losing sleep over it. It’s also important to remember that although Google has been the king of organic search for years now (and will likely continue to be until something comes